Pricing, Pricing…… and more Pricing

Okay the tough question, how do I up and stay true to my prices?!

This week we are going through different money questions and problems!

The big question is are you even making money in your business? I launched a work sheet with a how to with it! You need to figure your overhead costs and see where you are sitting. If your numbers don’t make sense then it’s time to get your ass in gear and take the next steps to create a positive financial business.

First things first! You must set your prices and stay true to your prices. You cannot undersell yourself. You sell yourself and your family short every time you cheat yourself out of even $5.

Set your prices, charge your prices.

When do I get a raise?! You get a raise when your overhead increases and your talent increases. If you are a new beauty artist, you need to have a price list you’d want to have in 6 months as your current price list. Make these realistic, but also the point of this is to avoid the first price increase within a year, only because for most artists it’s the hardest one to make. While your price list may be a tich higher than what you think you’re worth currently, that’s okay. You will be running specials these next 6 months most likely, so your price list won’t be in much use, but clients will know what they are going to be paying once you end your specials. This gets clients in your chair so you can have growth and experience!

Upping your prices can be intimidating. When you give yourself a raise you make it simple and sweet. First take yourself out for a treat and celebrate your new raise! You deserve it after all! Then make the post and add it to your online easy accessible web page. “Hi clients! Please check out the newest changes to my prices and policies page. Let me know if you have any questions”! Then you let it go like Elsa would say. NEVER apologize! You are not sorry you gave yourself a raise. You are excited! So show it! The moment you look unsure a client will sniff that out like a drug dog!

Make sure you make your new price changes easy to find. Make a free webpage, check out weebly, and post all your info there! It’ll be a quick stop for current and potential clients to check out! This is easy and free! I highly suggest you look into it!

You must be the artist you want your client to be and attract that! If you want a reliable clientele, be reliable. If you want a client that makes you a priority, make them a priority. My clientele is women in all different parts of their life, but we are all like minded. We are successful and we share the same priorities. They fit like a glove, so you must be who you want to attract!

Lastly, the moment you think you’re not worth it people will start agreeing with you. You must believe you are worth it, cause quite frankly you truly are.

Write any questions or comments below!

2 comments

  • Im new to the nail industry but have been in the service industry for over 22 years. In my private practice business I averaged over 90.00
    an hour between insurance, could-pays and self-pay clientele. After moving I decided I would only accept government insurance and charge a flat 35.00 fee. I had earned my doctorate (so highest education) and lost money. Not because I wasn’t good- rather clients felt my pricing directly reflected on my abilities.
    Don’t bevafrsid to ask for a what you are worth!

    Nan
  • Im new to the nail industry but have been in the service industry for over 22 years. In my private practice business I averaged over 90.00
    an hour between insurance, could-pays and self-pay clientele. After moving I decided I would only accept government insurance and charge a flat 35.00 fee. I had earned my doctorate (so highest education) and lost money. Not because I wasn’t good- rather clients felt my pricing directly reflected on my abilities.
    Don’t bevafrsid to ask for a what you are worth!

    Nan

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